Understand changes
See what moved and where.
Track the signals that shape your app business, from downloads and conversion to sources, territories, devices, and page types.
Turn App Store data into action.
See what changed. Know where to focus. Automate the work that follows.
Use Cases
Know what needs attention.
Find the changes, feedback, and opportunities worth acting on.
Diagnose download shifts
See which source, page, device, or territory changed.
Find growth levers
Connect acquisition, revenue, and engagement signals.
Track subscriber health
See active subscriptions, trials, churn, recovery, and at-risk movement.
Respond to reviews faster
Generate replies with the right customer context.
Spot product requests
Turn recurring feedback into GitHub issue candidates.
Compare momentum
Find where sources, territories, and segments are strongest.
Compare subscription mix
Break down subscribers by plan, territory, duration, offer, and device.
Measure release impact
Connect ratings, feedback, and business movement.
Acquisition Chat
Ask questions across the funnel.
Ask what changed most, which source converts, where users drop off, and which territories or devices turn attention into downloads.
Funnel metrics
Measure impressions, views, downloads, and conversion.
Follow the top-level acquisition path from App Store impression to product page view to download, with conversion rates in the same workspace.
Breakdowns
Compare sources, devices, and territories.
See where impressions come from, how device mix changes, and which territories are strongest or weakest in one acquisition view.
Acquisition filters
Slice acquisition by the dimensions App Store teams use.
Filter by territory, device type, source type, and page type, then use the same context across charts and Acquisition Chat.
Find the cause
Ask why the numbers changed.
Use chat, filters, and breakdowns to move from a metric change to the segments behind it.
Revenue Chat
Ask questions across revenue.
Ask which territories, source types, devices, days, or segments stand out across proceeds, sales, purchases, paying users, and revenue mix.
Revenue metrics
Track proceeds, purchases, and paying users.
Watch sales, proceeds, paying users, purchases, and per-user or per-purchase revenue move together in one filtered workspace.
Breakdowns
Compare revenue by source, device, page, and territory.
See which sources, devices, page types, and territories contribute the most proceeds, then compare the strongest and weakest segments.
Revenue filters
Slice revenue by the same App Store dimensions.
Filter revenue by territory, device type, source type, and page type, then use that context across charts, breakdowns, and Revenue Chat.
Understand subscribers
See subscriber movement without leaving your workspace.
Track active subscriptions, trials, churn, recoveries, subscribers, and proceeds with the same focused App Store context as your other analytics.
Subscription Chat
Ask what changed in your subscriber base.
Ask about churn and recovery patterns, trial conversion, territory mix, and the subscription or device segments contributing most to proceeds.
Subscription metrics
Watch active subscriptions, trials, and risk together.
Follow the trend cards that matter for subscriber health, including active subscriptions, active trials, churn, recoveries, subscribers, and proceeds.
Breakdowns
Compare plans, territories, durations, offers, and devices.
See which subscriptions dominate the active base, which territories are strongest, and how durations, offers, and devices shape the mix.
Subscription filters
Filter subscriptions by the dimensions that explain movement.
Narrow the view by territory, subscription, duration, and device, then carry that same context into charts, breakdowns, and Subscription Chat.
Act faster
Turn signals into next steps.
Draft replies, translate feedback, and prepare review actions without losing the context that matters.
Chat
Ask questions across customer feedback.
Chat turns your customer reviews into answers about what users love, recurring complaints, sentiment changes, and feature requests.
GitHub
Create issues from recurring review themes.
When a repository is connected, Review Chat can turn repeated complaints and feature requests into GitHub issue candidates for you to review and create.
Generated responses
Draft replies from the selected review.
Generate a response in context, adjust the tone and length, then send it without losing sight of the review, rating, version, or territory.
Translations
Read and reply across languages.
Keep the original text nearby while viewing translated reviews and translated response previews for international feedback.
Filters
Focus by version, territory, rating, and status.
Narrow the workspace to the reviews that matter, then pair the filtered list with the response and chat workflows beside it.
Metrics
Track rating patterns and review volume.
Switch into metrics to see rating trends, review volume, and distribution in the same filtered workspace.
Request removal
Prepare Apple-facing removal requests.
When a review should be escalated, collect the review details and draft a concise request for App Store review moderation.
Pricing
Start free. Upgrade in the app.
Subscriptions are available only through Apple within the iOS and macOS apps.
Free
Try real answers on your App Store data.
50 monthly credits
Pro
More monthly analysis, drafting, and translation capacity.
500 monthly credits
FAQs
Answers to common questions about subscriptions, credits, credentials, and Apple account management.
Where do I subscribe?
Subscriptions are managed through Apple inside the iOS and macOS apps.
What is included in Free?
Free includes 50 monthly intelligence credits.
What is included in Pro?
Pro includes 500 monthly intelligence credits for Review Chat, Revenue Chat, Acquisition Chat, drafting, and translation workflows.
Do you store my App Store Connect credentials?
App Store Connect credentials are stored securely in the Keychain and used only to connect to App Store Connect.
Is Insights affiliated with Apple?
No. Insights uses Apple-provided APIs but is not affiliated with or endorsed by Apple.
Can I cancel anytime?
Yes. Subscriptions are managed through your Apple account.